How agent-ready are the leading fitness brands?

Where the leaders fall short.

Median score per area, across the brands where the area could be measured.

The most common gaps.

1. 1. WebMCP tools an agent can call 20 of 20 sites fail this check · Act An agent arriving on this page is given no actions at all. It has to read the screen and guess where to click, which is slow and frequently wrong.Fix: Register WebMCP tools for the two or three things a customer actually comes here to do: check availability, request a quote, book, add to cart, apply a promotion. Each tool is a name, a short description and a typed input. The browser session already carries the login, so there are no API keys or tokens to issue.How to fix it
2. 2. Machine readable capability manifest 20 of 20 sites fail this check · Act There is no manifest telling an agent what your site is capable of.Fix: Publish /.well-known/mcp.json describing your available tools. It is a small static file and it is how an agent decides you are worth interacting with rather than scraping.How to fix it
3. 3. Rules for agents are written down 20 of 20 sites fail this check · Delegate You have not written down what agents may do on your site. A careful personal agent, unsure whether it may book or cancel for someone, asks its person instead of doing the job.Fix: Add a "## Agents" section to /llms.txt saying what an agent may do for a customer (book, reschedule, cancel), what needs the customer to confirm, and where to send them when it cannot. Add a Content-Signal line to robots.txt (for example: Content-Signal: search=yes, ai-input=yes, ai-train=no) so your use terms are machine readable.How to fix it
4. 4. Products stated as machine readable offers 9 of 9 sites fail this check · Commerce
5. 5. Agentic commerce endpoint (UCP or ACP) 9 of 9 sites fail this check · Commerce
6. 6. Buying path works without running JavaScript 9 of 9 sites fail this check · Commerce
7. 7. Stock and variants exposed 9 of 9 sites fail this check · Commerce
8. 8. Whole catalogue available in one machine readable place 7 of 9 sites fail this check · Commerce
9. 9. A customer can give their agent access 9 of 12 sites fail this check · Delegate
10. 10. Locations an agent can follow 10 of 14 sites fail this check · Locations

Every score, no names.

Each bar is one of the 23 brands we could scan, highest first. Brands are counted, not named. 2 more could not be scanned at all.

How we chose and measured.

Who: Ranks 1-22 are the fitness, youth gym and swim school brands in the Franchise Times 2026 Top 400 in order of 2025 global systemwide sales; ranks 23-25 are the largest chains missing from it by US location count, from Wefranch data published by Athletech News on 2026-03-19 (https://athletechnews.com/americas-biggest-gym-brands-by-location-count-wefranch/). Source: Franchise Times, Top 400 Franchises 2026 (2026-09-30). Sneeze It clients are left out.

When: each brand's main website was scanned once, October 25, 2026, by AgentReadyBot, which identifies itself on every request, obeys robots.txt and never tries to get past a bot wall. Public pages only. Sites change, so a brand's score today may differ. We rescan every month. The full method is on the methodology page.