How agent-ready are the leading salons & wellness brands?

Where the leaders fall short.

Median score per area, across the brands where the area could be measured.

The most common gaps.

1. 1. Machine readable capability manifest 20 of 20 sites fail this check · Act There is no manifest telling an agent what your site is capable of.Fix: Publish /.well-known/mcp.json describing your available tools. It is a small static file and it is how an agent decides you are worth interacting with rather than scraping.How to fix it
2. 2. Products stated as machine readable offers 13 of 13 sites fail this check · Commerce Your products are pictures and prose to an agent. It has to guess the price by reading the page, and a guessed price is one it will not commit to.Fix: Emit Product JSON-LD on every product page with an offers block carrying price, priceCurrency, availability as a schema.org URL, and sku or gtin13. Missing here: a Product block, a price, a currency, stock availability, a SKU or GTIN. On Shopify this is a theme template change rather than a rebuild.How to fix it
3. 3. Sign-in page an agent can use 7 of 8 sites fail this check · Delegate An agent working in the customer's own browser struggles with your sign-in: the email or username box has no autocomplete="username" (or "email").Fix: In order of impact: the email or username box has no autocomplete="username" (or "email"); the password box has no autocomplete="current-password"; there is no passkey or one-time code option. Browser agents sign in the way a password manager does, so the same attributes that make autofill work make the agent work. Offer passkeys, and keep the captcha for anonymous traffic only.How to fix it
4. 4. WebMCP tools an agent can call 17 of 20 sites fail this check · Act
5. 5. Rules for agents are written down 17 of 20 sites fail this check · Delegate
6. 6. Stock and variants exposed 11 of 13 sites fail this check · Commerce
7. 7. Phone and email as real links 16 of 20 sites fail this check · Act
8. 8. Buying path works without running JavaScript 10 of 13 sites fail this check · Commerce
9. 9. Agentic commerce endpoint (UCP or ACP) 10 of 13 sites fail this check · Commerce
10. 10. llms.txt briefing for AI 15 of 20 sites fail this check · Comprehend

Every score, no names.

Each bar is one of the 25 brands we could scan, highest first. Brands are counted, not named.

How we chose and measured.

Who: Ranks 1-20 are the salon, massage, spa, wax, lash, IV and chiropractic brands in the Franchise Times 2026 Top 400 in order of 2025 global systemwide sales; ranks 21-25 are the largest chains missing from it by US storefront count, from Orbital's June 2026 spa and salon chain ranking (https://www.withorbital.com/data/largest-spa-and-salon-chains-in-the-us/). Source: Franchise Times, Top 400 Franchises 2026 (2026-09-30). Sneeze It clients are left out.

When: each brand's main website was scanned once, October 25, 2026, by AgentReadyBot, which identifies itself on every request, obeys robots.txt and never tries to get past a bot wall. Public pages only. Sites change, so a brand's score today may differ. We rescan every month. The full method is on the methodology page.