Can AI shopping agents buy from your online store?

Why it matters

Agentic checkout in ChatGPT, Gemini and Perplexity buys from stores that state their catalogue, prices and stock in a form an agent can trust.

Agentic commerce endpoint (UCP or ACP)

8 points

What we check. A Universal Commerce Protocol or Agentic Commerce Protocol discovery document, the buying surfaces behind agent checkout.

How to fix it. Publish a commerce discovery document at /.well-known/ucp.json or /.well-known/agentic-commerce.json listing your catalogue endpoint, price and stock fields, and how an order is placed.

Products stated as machine readable offers

7 points

What we check. Product structured data with price and currency.

How to fix it. Emit Product JSON-LD on every product page with an offers block carrying price, priceCurrency, availability and sku or gtin.

Whole catalogue available in one machine readable place

5 points

What we check. A product feed such as /products.json.

How to fix it. Publish a product feed an agent can fetch in one call, with ID, title, price, currency, availability, image and link per item, and reference it from llms.txt.

Buying path works without running JavaScript

5 points

What we check. An add-to-cart form or cart route in the HTML as delivered.

How to fix it. Keep a plain form post to the cart alongside the JavaScript path, or expose an add-to-cart API in your commerce discovery document.

Stock and variants exposed

3 points

What we check. Availability and variants stated in the product data.

How to fix it. State availability on every offer with the schema.org values (InStock, OutOfStock, PreOrder) and expose variants, so an agent picks a combination that can actually be bought.

Shopping agents allowed on the paths that sell

2 points

What we check. robots.txt does not close product, cart or checkout paths to live shopping agents.

How to fix it. Allow ChatGPT-User, OAI-SearchBot, Claude-User and Perplexity-User on your product and cart paths. They are customers arriving to buy.