Why it matters
When the data says you open at 6 and the page says 5, the agent cannot tell which to believe. It either picks one and is wrong half the time, or tells the customer it could not confirm.
Phone number agrees
3 points
What we check. The telephone in your structured data against the numbers printed on the page and in tel: links.
How to fix it. Make the telephone in your JSON-LD match the number on the page and in your tel: links. An old number usually survives in the data.
Address agrees
3 points
What we check. The ZIP code in your structured data against the address printed on the page.
How to fix it. Make the address in your JSON-LD match the one on the page. A moved or closed location often lingers in the data.
Opening hours agree
3 points
What we check. Opening and closing times in your structured data against hours printed on the page. Class times are ignored; only times written next to hours or day names count.
How to fix it. Update openingHoursSpecification in your JSON-LD to the hours on the page. Holiday or seasonal hours that were never reset are the usual cause.
Prices agree
3 points
What we check. Every Offer price in your structured data against the prices printed on the page.
How to fix it. Make every Offer price in your JSON-LD match the price on the page, or remove offers you no longer sell.
llms.txt agrees with the site
3 points
What we check. Any phone number or ZIP code in llms.txt against the page and the data. It is the file AI reads first, so a stale fact there wins.
How to fix it. Correct llms.txt. It is usually written once and forgotten, and it is the file AI reads first.
See how your site does.
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