Why it matters
Most franchise sites draw their locations inside a map. An agent cannot drag a map or type into a store finder, so it reaches no single location and the booking goes elsewhere.
Locations an agent can follow
6 points
What we check. Your locations page links to each location in plain HTML, rather than drawing them only inside a map or store finder.
How to fix it. Under the map, add a plain list of every location, each a normal link to its own page. Keep the map for people; agents and search engines use the list.
Each location has its own page
4 points
What we check. We open one location page and look for its address or a tel: link in the HTML.
How to fix it. Give every location its own page at a stable address, such as /locations/aiken, with its address, a tel: link and its hours in the HTML.
Location facts machines can read
6 points
What we check. That page states its own address, phone and opening hours as structured data, 2 points each.
How to fix it. Add LocalBusiness JSON-LD (or ExerciseGym, HealthClub, DaySpa) to every location page with its own address, telephone and openingHoursSpecification, generated from the same data as the page.
Locations listed in the sitemap
4 points
What we check. Location pages appear in sitemap.xml, or in a sitemap of your locations that your sitemap index points to.
How to fix it. List every location page in sitemap.xml, or in a sitemap of your locations that your sitemap index points to.
See how your site does.
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